The Beaujolais Run ® began in 1972 when Sunday Times journalist Alan Hall threw down the gauntlet to Fleet Street to "Bring Back the Beaujolais". At that time the object of the exercise was speed and this was brought to an end by the RAF, whom took up the challenge in a Harrier and broke all records!

In 2006, by kind permission by Lord March, The Beaujolais Run ® made its spiritual home at Goodwood. In the same year, the event became a five day event showcasing the best the UK and France has to offer.

For 2009 The Beaujolais Run ® hit Brooklands, Reims and the Beaujolais region. Starting from the famous Brooklands banking the 'Run then halted in Reims for a reception at Champagne Taittinger. The following day saw the navigational shoot out at the heart of the event en route to the release of the Beaujolais. A black tie prize giving dinner awaited competitors on Pierre-Emmanuel Taittinger’s private estate, with some very special enetertainment, on the return leg.

The Beaujolais Run ® has evolved to become a navigational shoot out over a cryptic checkpoint course in deepest Burgundy. This format ensures Austin and Aston, Jaguar and Jalpa and Porsche and Prius can compete on a level playing field. Maps, Sat Nav and Laptops are all acceptable modes of navigation on the event. Teams compete for the honour of achieving P1 on the grid the following year (highest fundraising team) and P2, the team that covers the shortest distance on the navigational trial.

The Beaujolais Run ® welcomes a variety of metal; we do not actively favour any particular marque. Although we choose a celebrated marque each year, you do not have to drive that marque to enter.

The Beaujolais Run ® aims to provide "money can't buy experiences", which might include unique venues, people, experiences or a combination of all of the above.

To enter The Beaujolais Run ® every Team pays an entry fee which is kept entirely separate from the Team's minimum sponsorship target. All monies raised go directly and in total to the event's nominated charities (selected annually). Competitors’ experiences do not eat into monies raised. The first stage of the registration process is via the "Register" page. Registrations are made via the link to our www.justgiving.com. On receipt of your donation you will receive details of the forthcoming event as soon as they become available. Once you have completed your simple entry form in full, your application will be considered. What you choose to write on your entry form will influence whether you make it into the limited places available! No one knows the full format of the event until they attend the Team Briefing on the first night of the ‘Run. The information teams receive is merely a hint of forthcoming surprises which unfold ‘in true Beaujolais style’ throughout their experience every November.

The Beaujolais Run ® is a trademarked event in name, logo and event format. We are not an events company. We organise the event on cost basis to ensure we maintain that all monies raised go directly and in total to the event's nominated charities. The trademark is vigorously defended against replication or emulation, protected by the Intellectual Property Office.