The Beaujolais Run® arrives in Reims for a VIP event with its friends at Champagne Taittinger


After 'in flight' service 'Run style, the cars headed south for a liaison at Champagne Taittinger in Reims. As 'friends of the house' the caves were made available for a VIP tour and tasting in true 'Run style.

Some 'Runners were delighted to see the response from Ian Fleming to Claude Taittinger on having received the 1953 Blanc de Blancs. At this time, Fleming was writing You Only Live Twice which was published the following year.

A bottle of Champagne was loaded by Taittinger into the first of the Passavant and Lee cases for onward transmission to the UK where it would be delivered to a motoring celebrity. We think Ian Fleming's Bond would approve, himself a fan of bespoke briefcases with gadgets. But just who will that be? Only the 'Runners would know...

Having heard all about the production process and history of the region, the 'Runners sampled the house styles and then headed for parc fermé in their luxury hotel in the centre of Reims.

About Us
Please note that The Beaujolais Run® is a trademarked event in name, logo and event format. We are not an events company, we are reliant and grateful for the generosity of the press and our partners to ensure this great Anglo-French tradition continues and we raise significant monies for charity.
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The trademark is vigorously defended against replication or emulation, protected by the Intellectual Property Office. Due to its unique nature and fame, it is impossible to replicate the event without breaching our intellectual property. In all cases all damages recovered will be donated to our charitable causes.
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