London to Paris, from Bibendum to the British Embassy

Dawn broke over London as we made our way to the Michelin building in Kensington, site of Sir Terence Conran's Bibendum restaurant. A planned ferry strike at Dover dictated a rolling start to ensure teams had time on their side en route to Eurotunnel. The 'Run is made up of a series of money can't buy experiences and it was clear from the off that this year's teams would not be disappointed! Bibendum was to become a drive-thru for one morning only! We collected breakfast rolls and coffees before Sir Stirling Moss wished us well and flagged us off for France.

Before boarding our train we were treated to a slice of birthday cake in celebration of sixty years of the Jaguar XK. On reaching Paris, we were all eagerly anticipating the grandeur of the British Embassy Champagne Taittinger Reception. We were welcomed into the Throne Room before having full run of a truly breathtaking building. Formula One supremo Eddie Jordan wowed competitors with a surprise visit. French Tennis champion Henri Leconte joined Eddie to serve the first clue for tomorrow's navigational shoot out.

About Us
Please note that The Beaujolais Run® is a trademarked event in name, logo and event format. We are not an events company, we are reliant and grateful for the generosity of the press and our partners to ensure this great Anglo-French tradition continues and we raise significant monies for charity.
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The trademark is vigorously defended against replication or emulation, protected by the Intellectual Property Office. Due to its unique nature and fame, it is impossible to replicate the event without breaching our intellectual property. In all cases all damages recovered will be donated to our charitable causes.
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